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(this is an afternoon course, you will need to select a morning course as well)
This half day course is designed for both manufacturers and distributor executives who are seriously considering moving into international markets. Ten years ago this was a daunting and risky proposition for small to mid-sized firms. Globalization and the rise of the Internet have changed everything. In many traditional industrial markets the boundaries have dropped. This session provides participants with a model to determine the relative attractiveness and difficulty of various expansion alternatives. It is very different than simply adding another sales territory but for many it is easier than managing an integrated supply contract with a tier-two automotive firm.
The session shares the emerging common paths that are leading to success. These will include Greenfield investments, acquisitions, following your customers or suppliers overseas, joint ventures and a few innovate structures that have only recently been made public. A particular emphasis will be placed on risk mitigation and investment requirements. The session will provide time for group discussion and consideration of participant issues.
This is an introductory course designed for senior supplier of distributor executives who are responsible for evaluating the attractiveness of growth into international markets.
1. Participants will be able to determine the realtive attractiveness of international growth for their own firms