Read more about Brian & Eddie Bluff
(this is an afternoon course, you will need to select a morning course as well)
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Overall Rating: 4.5/5
"I am aware of all the things that the company needs to do to start fixing our online presence, but wasn’t sure where to start. This course was extremely helpful." (Marketing Manager)
"Course was very well done. Not only do I see value for my own work, but there are several elements/ information and tools I plan to share with others in my organization. I would recommend this course to others if asked about attending."