Imagine you own your house, but rent the land on which it sits. You’d worry every day about the rent going up, how well the landlord was caring for infrastructure that serves your house, and whether one day your rented land might be sold and turned into a high-rise condo or big box store — forcing you to move your home. That’s the reality for most people who live in manufactured home communities (aka mobile home parks), but at ROC USA, we think there’s a better way. That’s why our network has helped more than 170 such communities form cooperatives to purchase their neighborhoods. Now, more than 10,000 homeowners live in these in resident-owned communities, with stable costs and the security of knowing they’ll never have to leave unless they want to.
ROC USA is looking for an Online Community Manager who can take our fledgling online community center and turn it into the robust, indispensable resource we envisioned when we built it three years ago. myROCUSA.org, was launched to allow residents to network; learn through peer-to-peer advice and professionally developed interactive and static training materials; store and retrieve governing documents; and save money with a discount purchasing site. We’ve started, but managing the site has never been anyone’s primary focus and it’s time someone owned this project.
The successful Online Community Manager will be able to engage new users, drive existing users to the site on a regular basis, and turn the experience and expertise of our trainers into readily consumable material that users find appealing, informative and fun. This person will deftly integrate ROC USA’s social media outlets with the site and continuously help our low- and middle-income “clients” with resources, education, savings opportunities and even a little fun. The ideal candidate will be bilingual in Spanish.
Position Summary:
The Online Community Manager needs to have the knowledge and skill of a digital native, a social media maven, and a marketing ad-man; the drive and creativity of an entrepreneur; and, the passion of a community organizer.
The position requires an individual who can take myROCUSA.org (a YourMembership.com platform product) to the next level of engagement, relevance, and performance as a vehicle to build brand value and cohesion. Duties will include building and maintaining content and developing new content in response to user-need and demand. Responsibilities include online engagement, campaigns, project management, and online community and grassroots outreach efforts, including design and execution of a strategy to close the digital-divide among hard-to-reach populations.
Essential Functions:
• Develop and execute an engagement plan that attracts ROC members to regularly and routinely participate in and use myROCUSA.org to further the value of living in a resident-owned community to them personally, and to their community;
• Ensure that the content of the site is relevant, current, and engaging;
• Develop and implement social media best practices and guidelines to protect reputation and brand;
• Collaborate with National Network Training and Education Manager and ROC USA Network’s affiliates to ensure that the training, education, and resource goals of myROCUSA.org are achieved;
• Through leading and managing a dedicated team, integrate myROCUSA.org with the Network’s in-person national, local, and regional trainings and with ROC USA’s marketing, communication, and brand building; and,
• Other duties as assigned/required.
Education and Experience:
• Bachelor’s degree in marketing, journalism, public relations, or a related communications field;
• 3-5 years of experience in interactive, multi-channel digital marketing working in a matrix B2B organization and/or with hands-on experience in B2C social media marketing;
• Knowledge and experience in sales and marketing processes and e-learning;
• Demonstrated project management skills;
• Spanish proficiency strongly preferred; and,
• Extensive knowledge and experience with social media, including blogs, social networking sites and email list communications.
Other Qualifications:
• Understanding of Microsoft Office, WordPress, Facebook, Twitter, Google , LinkedIn, Flickr, Pinterest, Instagram, YouTube, Hootsuite;
• Proficiency with YourMembership.com, LMS, Adobe Captivate, CRM or similar products strongly desired;
• Familiarity with Google Analytics or other web analytics tools preferred;
• Strong project management skills, attention to detail, and comfort working on simultaneous projects at different stages;
• Ability to think creatively, apply ideas constructively and work under deadline;
• Excellent writing, grammar, verbal communication and organizational skills.
• Team player, with the confidence to take the lead and guide other departments when necessary. Demonstrated ability to lead inter-departmental teams; and,
• Proven track record of leveraging social media to successfully drive organizational objectives and increase brand awareness and user engagement.
Physical Demands:
• Use of standard office equipment (copier, fax, computer, telephone, etc.);
• Prolonged computer use for several hours each day;
• Ability to lift up to 30 pounds; and,
• Occasional travel.
Benefits:
• Health, vision, and dental coverage;
• Paid vacation and sick time
• Competitive salary
ROC USA® is a national non-profit social enterprise whose mission is to make quality resident ownership viable nationwide and to expand economic opportunities for homeowners living in manufactured home communities. Since 2008, ROC USA has been building a brand for resident ownership, for manufactured housing as affordable homeownership, and for the value of cooperative and social enterprise. ROC USA makes a meaningful impact on the lives of the people who live in resident-owned communities. We’re a combination of save-the-world humanitarians and no-nonsense market-driven problem solvers. We’re a fun and growing team, and the Online Community Manager will have a significant impact on the meaningful work we’re doing. If we bought the communities we serve instead of helping the homeowners buy them, we’d be among the top 12 mobile home park owners in the country. Instead, we’re helping thousands of low- and middle-income people fully realize the American Dream of homeownership with all the benefits that go along with it. As a bonus, we do it from our riverside offices in Concord, N.H., an easy drive to the ocean, mountains, and bigger cities of Manchester and Boston.
Interested candidates should submit a cover letter, resume, and portfolio or other work samples to dwyman@rocusa.org.
ROC USA is an Equal Opportunity Employer.