Complete Story
02/05/2016
How Sales Order Automation Advances B2B & B2C Convergence
In today’s business world, technology has opened the door to reaching and attaining a whole new customer base. The development of e-commerce has presented distributors with the opportunity to target not only businesses but also the individual consumer, converging the B2B and B2C markets. In fact, a recent Aberdeen report* found a growing trend towards implementing this new online presence among the leading wholesale distributors, with twice as many of them adopting technologies, such as web portals, to improve their company’s accessibility to new customers. Yet, while evolving with current innovations is vital to remaining competitive in a tough economy, it also introduces the need for new business processes and the challenges that come with them.
