Complete Story
05/12/2014
The New Breed of Sales Person – They Don’t Actually Sell
NAW SmartBrief – April 23, 2014
In the modern business environment, the most effective salespeople don't focus on selling at all, writes Sean McPheat, managing director of MTD Sales Training. "Instead of selling, the new breed offer opportunities to businesses and individuals that wouldn't exist if they hadn't been there," he writes. These sales representatives are armed with extensive product knowledge and an in-depth knowledge of the competitive landscape, and they are willing to challenge their customers' preconceived notions.
