NAHAD's Support of Industrial Careers Pathway Continues with Meeting in Annapolis
The Industrial Careers Pathway® (ICP) steering committee met at the NAHAD offices in Annapolis, June 11-12, to plan strategy for the initiative as it launches an online job board dedicated to helping young people, aged 18-34, find jobs in industrial distribution.
The group included, in alphabetical order, Ann Arnott, Executive Director, PTDA Foundation, John Buckley, Executive Director, Industrial Supply Association Foundation, Mary Jawgiel, ICP Program Director, PTDA Foundation, Terry Knight, Director Strategic Sales & Business Development, SKF USA, Inc., Amy Luckado, Membership Development Director, NAHAD-The Association for Hose and Accessories Distribution, Past President of NAHAD, Curtis Sprague of Branham Corporation-Mt. Empire Rubber Company, Molly Thompson, Program Manager, NAHAD-The Association for Hose and Accessories Distribution, and Ginger Wheeler, Marketing Manager, PTDA Foundation. All are employees of ICP Alliance Partner organizations working in support of the ICP initiative.
Together the group looked at demographic characteristics of Millennials, the target audience, and their media consumption habits in order to develop tactics for a marketing plan to reach this target audience, sometimes referred to as "digital natives." In addition the group developed metrics with which to measure the outreach efforts in order to gauge the effectiveness of future outreach efforts.
The mission of ICP is to meet the need for a skilled industrial distribution workforce for today and tomorrow. Key strategic goals include reaching potential employees with information on distribution career paths in ways that prompt interest and action by "right fit" individuals, as well as serving as the most effective voice of the industrial distribution sector speaking about workforce needs and the importance of the industrial distribution sector.
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