Digital Account Executive
Gannett Broadcasting’s WFMY-TV in Greensboro seeks an innovative Digital Account Executive with a background in SEO, SEM, and Targeted Display who will be responsible for developing new business and guiding the launch of digital advertisers. This individual must be highly skilled in the entire digital sales cycle from pre-sale research on a client’s digital footprint to decoding a customer’s digital need. The candidate must also have the polish and poise to present a comprehensive digital recommendation across a suite of digital services, guide the launch and manage the ongoing conversion conversation with the client. Specifically this position is responsible for: Working to identify and close new digital client opportunities. Conducting pre-sale research to identify the client’s digital footprint. Understanding the purpose of their web site. Understanding their current use of Social Media. Understanding their existing Google Search Ranking. Developing ideas that leverage Gannett’s digital assets. Develop the digital recommendation to succinctly communicate idea(s) to the client. Provide internal launch guidance of the ideas through the various support teams. Identify any opportunities to optimize or strategically alter the campaign. Present recap of all elements provided; quantify value of the relationship to the client.
Requirements 2+ years of online sales development experience. Functional understanding of Microsoft Office Ability to maintain activity reporting within CRM software Background as a media Account Executive in online / SEO / SEM / Social/Targeted Display/Mobile & Video marketing strategies. Able to explain and apply the difference between SEO and SEM; have familiarity with multiple Social Media channels and be able to speak to the advantages for business Must possess great energy and enthusiasm for their craft. Must be an enthusiastic and avid user of social media/internet communities. Possess a winning attitude. Exceptional written and oral communication skills. Extensive knowledge of Microsoft Office. Proven track record of exceeding expectations. Ability to balance innovation with execution. Remain passionate and autonomous in approach, yet collaborative in execution. WFMY-TV is the CBS affiliate in the Greensboro/High Point/Winston Salem Market. Our News content is distributed across our Television signal, web site, iPhone, iPad & Android APPs, and Social media channels. Our parent company, Gannett enables further digital services to synthesize a marketing solution for our clients beyond commercials.
WFMY Television Corp is an Equal Opportunity Employer. We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
Vacancy Type: Full Time
Greensboro NC 27405