Digital Sales Manager
WXII12, the NBC affiliate in Winston-Salem/Greensboro/High Point, has an immediate opening for a Digital Sales Manager who will lead, motivate, and inspire our Account Executives to exceed revenue goals across multiple platforms. We're looking for candidates who can provide thought leadership for our clients, managers and sales representatives and develop strategic advertising solutions by integrating cross platform advertising & sponsorships, market research, and targeted advertising & analytics into a comprehensive story and customer centric advertising solution.
Job Responsibilities: • Grow station digital ad sales revenue and exceed revenue goals by developing customized campaigns for station clients and making calls with the sales staff to sell these campaigns • Work closely with the Digital Executive Producer to develop sponsored content packages • Develop and sell customized multiplatform ad packages for important business verticals including health, auto QSR and retail • Develop products designed to acquire new customers for the station who have traditionally used newspaper or radio as a primary advertising medium • Stay current on third party research relevant to the station website(s); The Media Audit, Comscore, Nielsen Net Ratings, etc • Interpret and present qualitative and quantitative market research/data to station sales staff and clients • Day to day management of digital advertising sales for the television station including forecast management & sales analysis • Proactively monitor, analyze and optimize all online advertising performance from creating insertion order to post campaign analysis • Effectively communicate with internal teams (sales, production, finance) and external clients on performance and delivery of commitments • Provide troubleshooting assistance for creative and operations-related issues for all campaigns • Expand sales to existing clients, identify prospects, qualify opportunities and follow up on leads • Work directly with clients and sales team to provide detailed client service and execute integrated marketing plans • Prepare proposals based on customer requests
Education: • BA/BS or equivalent
To Apply: Send resume and cover letter to firstname.lastname@example.org or mail to: Elizabeth Gamble WXII-TV HR 700 Coliseum Drive, Winston-Salem, NC 27106
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