Details
01/21/2016
Integrated Account Executive
WCNC-TV
Do you want to live in the third fastest growing city in the US? Do you want to be able to sell in a city where the money is? How about the climate of a beautiful city
like Charlotte, NC? Plus you would work for the best company in the business,
TEGNA. Well look no further, WCNC has the best opportunity in the business.
WCNC-TV has an exciting opportunity for an Integrated Account Executive to join our Sales team! We provide the culture, tools and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses.
The Integrated Account Executive develops new and incremental revenue, focused on the customer’s return on investment. Retains and grows existing key accounts through insight proposals, proof of performance, and maximizing station assets. You would also be responsible for an existing list of active accounts that have great opportunity for growth. This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure.
Responsibilities:
Creates a strategic business plan with manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
Develops advertising solutions for new customers that deliver results to their customers.
Upsells current customers by providing proof of performance and solid results.
Works target accounts in the pipeline at all times. Replenishes as these accounts emerge.
Sources extra accounts (prospects) in the pipeline at all times. Replenishes as these accounts emerge.
Conducts Needs Analyses and account reviews to uncover the customer’s most essential needs.
Possesses a deep understanding of local and regional business vertical segments and constantly seeks to learn more.
Able to demonstrate product knowledge and value to their customers.
Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its
integration with TV, in tandem with digital personnel.
Effectively negotiates with customers to meet a winning return on investment.
Collaborates with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
In collaboration with Account Manager, creates and delivers formal written and verbal presentations to clients.
Uses CRM to manage day to day activity, build a pipeline and ensure execution.
Uses CRM tool for projections, weekly.
We are a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color,
religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.
TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations (including
those serviced by TEGNA) and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of
all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital. For more information, visit
www.TEGNA.com.
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
Vacancy Type: Full Time
Date Posted: 1/15/2016
Closing Date: 2/16/2016
City: Charlotte - 28217
State: North Carolina
URL: http://www.wcnc.com
Experience: 3 Year(s)
Requirements:
Minimum of 3 to 5 years of local television sales
Proven sales leader with record of sales achievement
Ability to think and lead strategically
Proven problem solver
Effective driver of integrated revenue (Television plus Digital)
Excellent interpersonal and leadership skills
Wide Orbit experience is a plus
Apply Online URL: http://www.jobs.net/j/J8J7UXN4?idpartenaire=10101&jobdetails=true
