Details
05/03/2016
Digital Sales Manager
WXII-TV, Hearst Television
Company | WXII-TV, Hearst Television |
Position | Digital Sales Manager |
Description | WXII, the Hearst-owned NBC affiliate in North Carolina’s Piedmont-Triad (Greensboro, Winston-Salem, High Point; DMA 46) seeks a proven Digital Sales Manager to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media and enjoys staying up-to-date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment. Required strengths include: the ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships and training. Job Responsibilities • Prepare and implement individual advertiser account strategy including revenue goals. • Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals. • In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting. • Consistently evaluate seller performance and provide feedback. • Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines. • Respond to RFP requests; meet client deadlines. • Meet extensively with clients to develop/strengthen business relationships; drive client retention. • Develop/strengthen business relationships with key station vendors. • Support local sellers in sales presentations to multiple points of contact with client/agency personnel. • Develop and generate non-traditional revenue and new sales initiatives. • Manage various expense budgets related to digital initiatives. • Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals. • Provide training to Local and National sellers. • Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window. • Maintain current and accurate revenue forecasts by account. • Review and approve new insertion orders. • Prepare and present various reports. • Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined. • Maintain current knowledge of HTV advertising regulations. • Communicate regularly with the General Sales Manager on all aspects of digital business. • Be agile in responding to dynamic business conditions and station business needs. Qualifications Requirements: • Strong formal and interpersonal communication skills. • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office a plus. • Valid driver’s license and reliable automobile are required. Education: • College degree preferred or equivalent work experience Experience • Have a complete understanding of current digital marketing strategies including synergist values with other media. • Understanding of pricing and inventory management principles. • Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response. • Ability to prospect, meet with, and close business with new station clients. • Possess the skills to manage and supervise others. To Apply Please visit careers.hearsttelevision.com to apply EOE M/F/D/V |