TEGNA Media is changing how media companies operate.  Recently named Broadcasting and Cable’s 2015 Station Group of the Year, we have committed vast resources to transform our sales operations.  To compete and win in the new media landscape we need innovative sales professionals to join us on this journey and be part of our future growth and success.  Are you ready? 

The Opportunity

WCNC NBC in Charlotte, NC is seeking a digital sales specialist who will work strategically with our sales staff to generate creative solutions that deliver customer results through our digital assets as well as monitor campaign
performance.   

If you can answer yes to these questions, this job might be right for you: 

• I want to live and sell in the third fastest growing city in the US?
• I would like to be a part of re-shaping the way a media company operates?
• I possess broad digital product knowledge?
• It excites me to think I would have the best set of digital tools in the business?
• I am seen as a leader and innovator?
• I like the intensity of a fast-moving environment? 

Responsibilities

• Assist the sales team with developing creative multimedia recommendations through research to meet customer’s
  expectations while utilizing our digital product suite
• Digital product expert who trains and coaches the AEs on the value of the digital product suite
• Sell and assist the Account Executives in selling successful digital ad campaigns for local clients.
• Hitting the station’s overall digital goals.
• Create sales presentations for the account executive to communicate ideas to clients
• Execute campaigns and creative development for all digital advertising
• Communicate and create one sheets for sales staff on successful digital campaigns
• Manage and communicate inventory sell through percentages to staff§  Monitor competitor websites for new revenue opportunities

• Bachelor’s degree in marketing, business or related field preferred
• Proficient in Photoshop, Excel, Word, PowerPoint and Outlook
• Knowledge of banner sales and design, mobile advertising, SEO, SEM and social media platforms such as Facebook, LinkedIn, Twitter and YouTube
• Ability to multitask, manage multiple assignments and prioritize tasks in a fast paced, deadline driven and team oriented environment
• Strong written and communication skills
• Outgoing personality with expertise at developing relationships
• Previous internet sales/support experience

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.