4R Advocate Nominations Are Due October 31

The Fertilizer Institute is accepting nominations for the 4R Advocate program until October 31. The program recognizes agricultural retailers and agricultural producers that are leading the way when it comes to implementing 4R nutrient stewardship on the farm.

“Our desire is to see widespread adoption of the 4R principles by growers across the nation in an effort to improve productivity and lessen agriculture’s impact on the environment,” said Lara Moody, Senior Director of Stewardship and Sustainability at The Fertilizer Institute. “The grower-retailer 4R Advocate pairs are excellent champions for the program, helping us show on-the-ground benefits of implementing the 4Rs.”

Now in its sixth year, the 4R Advocate Program has recognized 25 agricultural producers and retailers, farming 131,225 acres in 15 states. These forward-thinking individuals serve as examples by championing sound nutrient stewardship.

The 2017 4R Advocate winners will be announced in mid- December. Winners must be able to participate in an all-expense paid trip to the 2017 Commodity Classic which takes place March 2-4, 2017, in San Antonio, Texas. The 2017 4R Advocate growers and nominating retailers will be recognized during a TFI awards banquet at the Commodity Classic.

Nominations are due to TFI by October 31, 2016. More information on the application process can be found on the 4R website.

Raising awareness and adoption of 4R nutrient stewardship is a top priority for the fertilizer industry. The industry is working to educate fertilizer manufacturers and retailers, growers, and agricultural stakeholders about the 4Rs at agricultural trade shows, through company visits and other 4R speaking engagements. While the 4R messages from the fertilizer industry are being well received, we recognize that engaging agricultural producers and sharing 4R success stories from the field level will play a critical role in adoption of 4R nutrient stewardship practices.

Click here to download the nomination application.