Michigan Fertilizer Company to Reimburse Retail Partners for 4R Certification

Source: Agro-Culture Liquid Fertilizers

Mid-Michigan liquid fertilizer company Agro-Culture Liquid Fertilizers is implementing a new Retail Partner 4R Certification Reimbursement Program designed to aid AgroLiquid retail partners in the Western Lake Erie Basin, which includes parts of Ohio, Michigan and Indiana, in becoming certified in nutrient stewardship via the 4R Nutrient Stewardship Program. AgroLiquid will reimburse qualifying retail partners for part of their audit fees associated with the program which is aimed at reducing runoff and leaching associated with the application of agricultural fertilizers. This initiative further demonstrates the company’s strong commitment to the principles of responsible nutrient management; both CEO Troy Bancroft and Senior Marketing Manager Lonny Smith also serve as founding board members for the Responsible Nutrient Management Foundation.

"We hope that this sets the standard for the fertilizer industry, especially in sensitive watershed regions," said Kurt Fisher, AgroLiquid sales account manager in Michigan and Ohio. "We'd like to see the program move forward and we're excited to be able to help our retail partners become some of the first ag professionals certified."

The voluntary three year program is designed to recognize nutrient service providers who have adopted the principles and practices of 4R Nutrient Stewardship and translates the well-known 4Rs of nutrient application -- right source, right rate, right time and right place -- into an audit-able set of criteria. The program is open to nutrient service providers working in the Western Lake Erie Basin, including agricultural retailers, agricultural service providers and certified professionals.

Current AgroLiquid Retail Partners interested in the reimbursement program can contact their sales account manager for additional information; those interested in exploring the opportunity of becoming an AgroLiquid retail partner and pursuing reimbursement for the certification can contact Fisher at (989) 513 3565 or kurt.fisher@agroliquid.com.

The 4R Nutrient Stewardship Program is administered by the Nutrient Stewardship Council. More information about the program and the partners behind the council can be found at 4rcertified.org.