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12/15/2014

MSNBC to Launch "Shift" Streaming Programming

The cable-news outlet best known for progressive commentary from Rachel Maddow and Chris Hayes is launching a portal of streaming-video programming that its top executive, Phil Griffin, expects to have a great deal of influence on the cable network in months to come. Through the new digital initiative, known as “Shift by MSNBC,” the network will serve up new topics and introduce new contributors that could gradually make their way to the cable network, Griffin believes – depending on the traction they gain among audiences. “Shift” is expected to launch Monday morning.

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