2014 OCTA Annual Meeting
Longaberger Alumni House at OSU
2200 Olentangy River Road
Columbus, OH 43210
Agenda at a Glance
ASSOCIATE MEMBER MEETING
8:15 - 8:30 A.M.
GOVERNMENT AFFAIRS BREAKFAST
8:30 - 9:30 a.m.
Guest Speaker Congressman Bob Latta
TRACKING TECHNOLOGY & TRENDS
9:30 - 10:40 a.m.
Craig Leddy, Interactive TV Works
Plus: Craig’s Interview with Joe Jensen, Buckeye CableSystem
Acclaimed presenter and developer of the “How Cable Works” series of seminars Craig Leddy will provide an overview of the latest technologies and trends and conduct a Q&A with Buckeye CableSystem CTO Joe Jensen on developments at a system operations level.
TARGETED SOCIAL MEDIA
10:50 a.m. - Noon
Patrick Baldwin, RLTV
Kate Delmonico, Discovery Communications
Adam Naide, Cox Communications
Chris Thomas, Time Warner Cable, Moderator
Three social media masters share their insights into the use of online communications for building relationships, growing business and maintaining communications with key publics.
ENGAGING THE HYPER-CONNECTED, MULTI-DEVICE VIEWER
Luncheon Noon - 1 p.m.
Luncheon Address by Dr. Shashi Matta, Fisher College of Business, OSU
Professor Matta describes the Four Screen Phenomenon (TV, Smartphone, Tablet, PC) and shares findings that cable telecom companies can leverage for stronger customer engagement and a richer customer experience.
The OCTA Annual Business Meeting of the Membership will be conducted during the luncheon.
SELLING IN A COMPETITIVE ENVIRONMENT
1:00 - 2:00 p.m.
Scott Collins, Time Warner Cable
Bob Gessner, MCTV
Allison Preiss, Armstrong
Steven Williams, Time Warner Cable
With overbuilders (literally) knocking at the door and business clients comprising a growing subscriber sector, cable operators are called on to employ a variety of innovative sales and service options.
LEGISLATIVE & REGULATORY UPDATE
1:00 - 2:00 p.m.
Cliff Riccio, VP Gov't Relations, NCTA
Neil Clark, Grant Street Consultants
Presenters will provide updates on politics and policy at the state and federal levels.
2:15 - 3:30 p.m.
Ohio consumer panelists
Moderated by Craig Leddy
A diverse panel of consumers share their perspectives on video, phone, Internet and wireless: how they choose, how they use, and what they’ll pay to get what they want.
ICE CREAM SOCIAL RECEPTION
3:30 - 4:00 p.m.