International Marketing

Current Projects


The Ohio Soybean Council (OSC) and soybean checkoff has led the way in promoting Ohio soybean in international markets.  International Marketing projects supported by the soybean checkoff in recent years have included:    
  

 
  Soybean Exports to China
Established in 2006 by OSC, in a unique partnership with the Ohio Department of Development's Global Markets Division, the Ohio China Office seeks to increase Ohio's exports of soybeans to China, a market that accounted for 45 percent of all U.S. soybean exports in 2008-2009.
 



  Pork Exports to Japan
OSC supports the efforts of the U.S. Meat Export Federation (USMEF) to market pork exports in Japan, which drives higher consumption of soybean meal in the U.S. in the form of animal feed.
 



 
  Food Grade Soybean Exports to Asia
OSC promotes Ohio food-grade soybeans to customers in Japan, Korea, Taiwan, the Philippines, Singapore,  Vietnam, Thailand and Malaysia through a contract with the international marketing firm Strategic Market Development.





  Poultry Exports to Mexico
Through a partnership with the U.S.A Poultry and Egg Export Council (USAPEEC), OSC is promoting increased exports of U.S. poultry in Mexico, driving consumption of U.S. soybean meal. 
 
 



  Containerized Shipping
Through several initiatives, OSC is exploring opportunities to promote increased exports of Ohio soybeans in shipping containers.  With a unique combination of high-quality soybeans and logistics infrastructure, Ohio can capitalize on this emerging transportation trend.
 


 
  World Initiative for Soy in Human Health
Through a partnership with the American Soybean Association's World Initiative for Soy in Human Health (WISHH), OSC has helped to promote soy protein to developing countries to alleviate hunger and improve nutrition, while at the same time opening up new international markets for U.S. soybeans.
 

 
 
  Aquaculture
Through projects administered by the U.S. Soybean Export Council, OSC has promoted the use of soy as a feedstock to fast-growing aquaculture industries in the Middle East and Asia.
 
 
 


  Market Development
OSC supports participation by OSC board members and staff in international business development missions and market education trips to markets such as Japan, China, Israel, Argentina and Paraguay.