Details
June 13, 2012
Creating A Conference Networking Culture
Webinar
A main reason people attend association events is for the "Networking Opportunities," yet once they arrive they fail to make the meaningful connections with the other attendees. They often sit with co-workers and pass time on their phones and other electronics. Event planners long to create an atmosphere where people engage, but a real networking culture does not happen by accident.
The days of the “cookie cutter convention” are in the past. It is no longer enough to simply provide the venue and agenda and let the human-to-human connections take care of themselves. People are hungry to attend amazing events, but the plethora of mediocre options has created an entire class of skeptical attendees. Organizers often spend their attention on the aesthetic aspects of the agenda, design, location, etc… without giving enough thought to creating a conference culture that will transform the event from common to spectacular.
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