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07/01/2008

Huge PR Victory for Ohio DCs

The OSCA has landed the front cover of Business First of Columbus, Central Ohio's leading business journal. The publication is the primary local business news source for CEO's, HR managers and business professionals throughout Central Ohio.

"The message is that chiropractic in Ohio is changing," said OSCA Executive Director Woody Woodward. "Business First was impressed by the WellCare Revolution and our determination to do things the right way. They saw a new image being put forward in chiropractic, and based on the placement and space devoted to the article, it's pretty clear they thought it was the right image."

The space in Business First is conservatively valued at more than $15,000. Getting the message of chiropractic in front of corporate CEO's via a credible publication is many times more valuable.

"It is exactly what we are trying to do every day," Woodward continued. "To get the message out to health care decision makers-whether they are corporate CEO's or moms seeking the best solutions for their families-that chiropractic works for people from all walks of life. It is effective, cost-effective and legitimate in every way. We see it every day as people enter the world of chiropractic, their mistrust fades away and people become true chiropractic believers."

Click here for a link to the Business First article.

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