Consumer demand and a ruling by the Food and Drug Administration requiring the labeling of all trans fats on nutrition labels has created a demand from manufacturers and chefs to find an alternative to cooking oils with trans fats.
Based on this ruling the Ohio Soybean Council launched an ambitious campaign called Soy Oil Ohio to promote the use of zero trans fat cooking oil processed from a new soybean variety. The campaign targets Ohio farmers in an effort to promote planting of new healthier soybeans, as well as health-conscious consumers to educate them about how cooking oil processed from these new varieties of soybeans can eliminate or significantly reduce trans fats.
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