Laurie Nesbitt, Florists Supply Ltd.

1. What moved you to serve on the WF&FSA Board of Directors? 

It was time to give back to an industry that has been kind and rewarding to me.

2. Tell us about your company.
Florists Supply Ltd. carries fresh flowers, a full range of everyday floral supplies, permanent botanicals, décor and event products, giftware, and a full Christmas line. We are a direct importer, wholesaler and manufacturer providing quality products and superior customer service to businesses in Canada since 1935. Our head office is located in Winnipeg with additional locations in Saskatoon, Edmonton, Calgary and Vancouver.

Our Mission: We pledge to fulfill our customers’ needs by providing best value through:

  • Superior service
  • Consistent product quality
  • Competitive prices
  • Innovative concepts
  • A friendly and caring environment for customers and employees

3. What is the most interesting thing that happened to you in your business?
Growth into other major cities.


4. What value does being on the WF&FSA board bring to you?
Networking with industry leaders, personal development working in a team setting.


5. Describe the value or benefit that WF&FSA membership brings to your company.
Financial benchmarking, networking with industry leaders, staying on top of trends, and an exploration of threats and opportunities for our business.


6. What is the number one thing you want to accomplish as a board member?
Ensure the association is a respected voice and representative for our industry.


7. How did you get into the wholesale floral Industry?
I was recruited to help with the management of Florists Supply Ltd.


8. What is your favorite part of the WF&FSA Floral Distribution Conference?
LTK Award presentation usually gives me goose bumps, seeing all my friendly upbeat industry peers.


9. How have you used relationships developed through WF&FSA to help you at work? 

Expanded and built upon our vendor network in fresh flowers and supplies, reach out to fellow members on common areas of concern such as software, websites, etc.

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