Facebook Live for Business

John Burk, DV Floral Group

Did you know that the WF&FSA Marketing Toolkit has just turned two?!

It’s scary to think about how much has changed in these two short years with digital marketing; from Instagram adding algorithms to their news feed, the introduction of 360 degree photos on Facebook, and the popularity increase of Snapchat.  

One of the most important enhancements your business can start taking advantage of is the Facebook Live Video feature.  As you may know, social video has exploded in the past year; with Facebook doubling it’s daily video views to over 8 billion.  Now it’s more convenient then ever to quickly share Live Video Feeds with your followers, which will ultimately help to improve your Facebook reach.

Our industry is full of content worthy of sharing with others that would give them different perspectives on how growers operate, how product ships, new items being introduced to the market or even an event you are attending/hosting. Now followers have the ability to be there right with you, experiencing everything first hand. Not to mention it gives them a peek into who you are as a person, which will help to create a more personal relationship between you and your audience. 

Some tips to note before you get started broadcasting live:

  • Promote ahead of time
  • Make sure you are prepared and do a practice video
  • Check your signal strength and battery power

As all of these programs evolve and new ones become introduced, it still remains clear that everyone should be involved to some extent at this point.  To download your copy of the WF&FSA Marketing & Communications Toolkit, click here.

For more information on Facebook Live, visit https://live.fb.com

Printer-Friendly Version

0 Comments