2016 President Welcome Letter

Dear Friends and Colleagues,

Rob SAs President of WF&FSA, I invite you to join me this year as WF&FSA moves to an all-new location for its annual Floral Distribution Conference held October 19th through 21st – the Miami Airport Convention Center, otherwise known as the MACC. 

Our New Home

The MACC provides an opportunity for WF&FSA to expand our program with some exciting new features that I think you will like!  Our continuing theme, “Connect, Learn, and Grow” defines three important facets of WF&FSA and the Floral Distribution Conference – the important and valuable connections you will foster, the variety of informative programs offered and the atmosphere designed to help you grow your business.  This fast-paced two and a half day event is created to provide you with high-impact value.

What’s New?

So what’s new other than our location?  How about a Breeders Showcase giving you an opportunity to view the latest varieties; an Oktoberfest-themed party on Wednesday evening and the return of the airport tour and the hospitality suites! 

Killer Education

I don’t want you to simply attend the conference, but to actively participate by directing your own conference experience.  WF&FSA continues to make a considerable investment in our educational offerings and we want to ensure that you benefit!  Table Tops will not open until 10:00 am on Thursday and Friday to allow all members the opportunity to hear our Opening Session presenters.  We will kick off Thursday with our Floral Trends program featuring Sandy Schroeck, AIFD.  Join Sandy and your WF&FSA colleagues as she explores the trends that will shape and inform our purchasing in the year to come.  Having this information at your fingertips will only enhance your time spent visiting the Table Tops and the Breeders Showcase.  On Friday, we will dig into the Prince & Prince Wholesale Survey results led by Bob Williams and a panel of recognized WF&FSA members.  Rounding out our program are workshops featuring the best talent from the University of Innovative Distribution (UID), a WF&FSA-sponsored program in conjunction with Purdue University.  And, we are opening the Table Tops early on Wednesday, at 3:00 pm to give you the much needed time you want visiting our Table Top exhibitors.

Reinforce Your Business relationships (aka Networking)

Facilitating exchange between members and helping you find new business opportunities is the core of WF&FSA’s mission.  Table Top displays will showcase the newest and best available products and services and give you the rare opportunity to meet face-to-face with your most important suppliers at one location.  Engage each other in open dialogue throughout the workshops and conference to find out what is important to one another – you might just be surprised at the doors that open!

And, in closing…

The conference room reduced rate at the connecting Doubletree Hotel remains competitive which will allow multiple employees from each business to participate. We encourage attendance from all facets of your work force – there truly is something for everyone!

WF&FSA’s mission is simple: Networking, Business Opportunities, & Education.  This conference has been designed as a platform of growth and success for all three. Participate and take the reins of shaping your business and career future today!

See you in Miami,

Rob Shibata
President