Welcome Letter


Dear Friends and Colleagues,

As President of WF&FSA – the Wholesale Florist & Florist Supplier Association, I strongly encourage your participation in the WF&FSA 2014 Floral Distribution Conference, October 22-24 in Miami, Florida. Our theme, “Connect, Learn, and Grow” defines three important facets of the Conference – the important and valuable connections you will foster, the variety of informative programs offered and the atmosphere designed to help you grow your business.   This fast-paced two and a half day event is designed to provide you high-impact value.

I don’t want you to simply attend the conference, but to actively participate by directing your own conference experience. Our high-energy “Today Show” format returns and it is sure to engage all attendees. So much of our program is designed to allow for in-depth discussion among members on topics of timely importance to our industry. Make your valuable connections at our Table Top displays during our Opening Reception on Wednesday or during our Hospitality evening on Thursday.

The mission of WF&FSA is straightforward: to provide networking, business opportunities and education to wholesale distributors and their floral suppliers. WF&FSA has set the stage and we are confident that as a participant you will bring this mission statement to fulfillment during this conference.

Facilitating exchange between members; helping you find new business opportunities is always at the forefront of WF&FSA’s mission. Table-top displays will showcase the newest and best available products and services. Meet face to face with your most important suppliers at one location. Engage them in open dialogue throughout the workshops and conference to find out what is important to them – you might just be surprised at the doors it will open!

This year, we will add a New Product Showcase and Breeder’s Showcase to enhance your Floral Distribution Conference experience.

The conference rate remains competitive which will allow multiple employees from each business to participate. The Doral is newly renovated with an even better rate of $149 per night. The best rate you can get at the time of our meeting is $200 and the rates climb from there, so you will experience considerable savings. The Doral is located minutes from the heart of the floral district, making convenience another reason to attend.

WF&FSA’s mission is simple: Networking, Business Opportunities, & Education. This conference has been designed as a platform for all three. It is up to you to participate and take the opportunity to improve your business and career.

Hope to see you there,

Tom Figueroa
President