Dear Friends and Colleagues,

Copy Of Alan Tanouye

As President of WF&FSA – the Wholesale Florist & Florist Supplier Association, I strongly encourage your participation in the WF&FSA 2015 Floral Distribution Conference, October 21-23 in Miami, Florida. Our continuing theme, “Connect, Learn, and Grow” defines three important facets of the Conference – the important and valuable connections you will foster, the variety of informative programs offered and the atmosphere designed to help you grow your business.   This fast-paced two and a half day event is designed to provide you high-impact value.

I don’t want you to simply attend the conference, but to actively participate by directing your own conference experience.  In order to do so, we have modified our traditional schedule to help you fully experience all that this meeting has to offer.  WF&FSA has made a considerable investment in our educational offerings this year, we want to ensure that you benefit!  Table tops will not open until 9:45 am on Thursday and Friday to allow all members the opportunity to hear our presenters.  On Thursday, we will kick off with our floral trends program featuring Kevin Ylvisaker, AIFD.  Come here what Kevin has to share as well as feedback he gathers in his retailer survey.  Having this information at your fingertips will only enhance your time spent visiting table tops.  And on Friday, we will feature Jon Wolske, from Zappos…But don’t worry!  We are opening the table tops early on Wednesday, at 2:00 pm to give you the much needed time you want visiting our table top exhibitors.

Facilitating exchange between members; helping you find new business opportunities is always at the forefront of WF&FSA’s mission.  Table-top displays will showcase the newest and best available products and services.  Meet face to face with your most important suppliers at one location.  Engage them in open dialogue throughout the workshops and conference to find out what is important to them – you might just be surprised at the doors it will open!   And, we have added a new event this year to replace the traditional hospitality suites – WF&FSA will offer a sponsored reception on Thursday evening from 5:00 – 7:30 pm which will allow you to visit sponsor’s booths, participate in a cool prize giveaway, network with peers AND still have time to enjoy an evening out with colleagues following the reception.

The conference rate remains competitive which will allow multiple employees from each business to participate.  This is our last year at the Doral before we move on, so be sure to enjoy the extremely competitive rate of $149 per night.  The best rate you can get at the time of our meeting is $255 and the rates climb from there, so you will experience considerable savings. The Doral is located minutes from the heart of the floral district, making convenience another reason to attend.

WF&FSA’s mission is simple: Networking, Business Opportunities, & Education.  This conference has been designed as a platform for all three.  It is up to you to participate and take the opportunity to improve your business and career. 

Hope to see you there,

Alan Tanouye