Speaker & Program Details


Thursday, August 13, 2015

1:00 pm – 2:30 pm "Where Did it Go?" Presented byTom Figueroa, AIFD

Branch managers and buyers have been asking this question for years!  “We bought x amount of product and we marked it up 40%.  We have this much left - what’s missing?”

How can you minimize shrink? Shrink remains a critical opportunity to enhance company performance and improve the bottom line.

Learn how to identify problem areas. What impact do inventory, margin, and resources have on your bottom line? 

Explore how to work the numbers and understand their impact on your business from one of our own industry leaders, Tom Figueroa, AIFD, Nordlie a Kennicott owned company.  Tom’s years of experience have provided him the knowledge and tools to manage a fact-based, data-driven approach to improve bottom line performance and improve profitability.

Don’t miss this session is for everyone trying to reduce costs and improve their bottom line.

3:00 pm – 4:30 pm 

"Kick Start Your Marketing: 
True Stories from the Marketing Trenches" 
Trip Demaree of Tri-Mar
Tom Wolfe of Wolfe Wholesale Florist
Lisa Pritchett from Lilium


WF&FSA published its Marketing & Communications Toolkit last year and presented many key topics at the past Floral Distribution Conference. The guide reviews all things marketing from social media to guerrilla marketing and everything in between.  Looking for #hashtag ideas, want to try an out-of-the-box campaign, just want to know how to get started using Pinterest?  No problem. Hopefully you have downloaded the kit, read through it, and even share it with your customers (if not here is the link: WF&FSA Marketing Toolkit).

Now what?  If you find yourself primed to try many of these marketing techniques, but are still a bit hesitant to get started, we are here to help!

The WF&FSA Marketing Committee will be presenting the Toolkit from a fresh approach and several different perspectives.  Get real world cases on how several different companies implemented marketing tactics. Trip Demaree of Tri-Mar, Tom Wolfe of Wolfe Wholesale Florist, and Lisa Pritchett from Lilium will all share their struggles and success stories to inspire, to kick start your marketing initiatives, and to promote the active sharing of this living document with your customers.  You will surely take a step in gaining your edge by attending this session!

5:00 pm – 9:00 pm 

Wine and Design
Have Fun with Flowers!


Every day you work IN flowers – but do you ever really work WITH flowers?  Join your fellow attendees on Thursday evening will you will have a chance to design and network.  Create a design from scratch under the leadership of Tom Figueroa, AIFD.  This fun, interactive event will feature not only fresh flowers, but food and libations to keep the atmosphere alive!

Friday, August 15, 2015

8:30 am – 4:00 pm

Work Smarter, Reduce Your Stress & Get More Done In Less Time 
A Time Management & Personal Leadership Workshop
Featuring New York Times best-selling author Steve McClatchy

In this age of social networking, text messages, instant messaging, email, voice mail, cell phone calls, face-to-face meetings, virtual meetings, drop-ins and a to-do list that never seems to end, you need a new approach to managing it all. Used by Disney, Hewlett Packard, Wells Fargo, IKEA, Nestle, Merck, BASF, Comcast and the San Francisco 49ers, this presentation delivers fresh, practical everyday strategies that will help you to accomplish more in less time and with less stress.

Focus, Goal Achievement & Organization
Time management is about managing you and the choices you make, not about managing the clock. In this fast paced, interactive and engaging presentation, you will learn three skills at the heart of great time management and how to gain master control over your to-do list, calendar, contacts and meeting notes. If you want to double your productivity, balance your life, and once and for all get organized, this is a don’t-miss presentation. You will learn how to:

  • Make better decisions to get better results
  • Get more done in less time
  • Never forget anything again
  • End email addiction and stay focused
  • Keep a two minute interruption to two minutes
  • Say “NO” to poor uses of your time without damaging relationships
  • Use procrastination to your advantage
  • Balance your personal and professional life
  • Get organized so you spend less time looking for what you need
  • Plan to save you time and reduce your stress

Personal Leadership             
The way you lead your life is directly tied to the way you manage your time. Great habits can yield a lifetime of success and achievements while poor ones can keep us stressed, frustrated and out of balance. Time Management & Personal Leadership is at the foundation of the leadership process, and it is guaranteed to build leaders and great time managers at every level of your organization.

Steve McClatchy is a speaker, trainer, consultant, New York Times Bestselling author and entrepreneur. He founded Alleer Training and Consulting out of his passion for continual improvement and his belief that when we stop growing, learning, gaining experience, achieving goals and improving, we stop living.  His firm focuses on helping companies and individuals improve performance and achieve outstanding results in the areas of Leadership, Performance, Personal Growth, and Work/Life Engagement

His firm focuses on helping companies and individuals improve performance and achieve outstanding results in the areas of Leadership, Performance, Personal Growth, and Work/Life Engagement.  This full day program on Friday will be one of the best training days you’ve ever spent!