Industry News

Should You Attend the WF&FSA Floral Distribution Conference?


How Has the Retail Florist Business Evolved?

Guest Blogger: Robbin Yelverton, Blumz... by JRDesigns, 2016 RFOY Winner


5 Habits for Upselling Your Customers With Your Supply Department

Darin Dewberry, Pete Garcia Company | Garcia Group


Do These Things to Connect with Millennial Business Customers

Bob Wendover Common Sense Enterprises, Inc.


WF&FSA 2016 Emerging Leaders Road Trip / Management Institute

Danna Avsec, Smithers-Oasis North America


Facebook Live for Business

John Burk, DV Floral Group


Hop on Board for the 2016 Management Institute! It’s Not Too Late to Register

Patricia A. Lilly, WF&FSA


The Emerging Leaders Are Back! And They're Going on a Road Trip!

Freddy Melero, Roseologist, Choice Farms


AIFD National Symposium 2016

Guest Blogger: Beth O’Reilly AIFD, TMF

American Institute of Floral Designers (AIFD) National Symposium July 3-7, 2016 The Marriott Anaheim Orange County, California


Marketing Strategies from the 2015 Retail Florist of the Year, Lillium Floral Design

Lisa Pritchett, Owner, Lilium Floral Design; 2015 Retail Florist of the Year


REPORTS ARE COMING IN ABOUT WHITEFLY MANAGEMENT PROBLEMS!

INDUSTRY COOPERATION IS ESSENTIAL!!


Is the Management Institute Worth Your Time?

Alvaro Crespo, Lihmil, Inc.

Alvaro Crespo of Lihmil, Inc. counts down the many reasons why you should attend the 2016 Management Institute August 3 - 5 in Rosemont, IL.


DEI Press Release: Fox Point Farms Relocated To Dramm & Echter


Meet Santiago Cock-Rada

Uniflor, Rionegro, Colombia


How to Prepare for Wedding Season

Alvaro Crespo, Lihmil, Inc.

As a wholesale house, wedding season is our “Kentucky Derby.” This is the busiest time of the year (after the two major holidays). Most of us already know this, but here are some friendly reminders to keep in mind over the next couple of weeks.


GARDENS AMERICA CELEBRATES 40 YEARS OF INCORPORATION


AFE Awards 2016 Altman Family Scholarship and Paul Ecke, Jr. Scholarship


Bill Doran Green Bay Named 2016 Wisconsin & Upper Michigan Wholesaler of the Year


Shlomo Danieli Named WUMFA Grower of the Year


How to Spread Happiness One Bouquet at a Time

Yvonne Ashton, Mayesh, Marketing Committee Chair


Memorial Day Flowers: Honoring Those Who Have Served Our Country

Patricia A. Lilly, WF&FSA


AFE is Moving!


SAF Moves To New Headquarters


The Market Potential for Mother's Day

Monica Fernandez, Equiflor Corporation | Rio Roses


IFD Annual Flower Trends Forecast 2017


Driver Safety Tips


Women's Day 2016

Lane DeVries, Sun Valley

Lane DeVries of Sun Valley talks about the upcoming Women's Day holiday and how marketing efforts in past years are paying off today.


VALENTINE’S DAY 2016 – NOT ONE FOR THE RECORD BOOKS

Patricia A. Lilly, WF&FSA

WF&FSA's annual Valentine's Day survey of members produced interesting results.


Technology Trends for 2016

Jacque Sir Louis, Smithers-OASIS

Business is led by the speed of the consumer, so no wonder the rate of change in retail and wholesale business is swift. Innovation, collaboration and managing change are in many article and book titles. This need for speed is to keep pace with the consumer. Jeff Bezos may have summarized best with his three reasons that Amazon is successful – customer first, invent, be patient. That said, here are the five technologies that will further define 2016.


AIFD CALLS FOR PFDE CANDIDATES


All Systems Go for Valentine’s Day?

Jacque Sir Louis, Smithers-OASIS

As the industry gears up for Valentine’s Day, we need to ensure that all systems are ready for Valentine’s Day. What is the #1 priority for your customers? Flower Life, according to Prince and Prince and recent AFE consumer studies. Because this is the biggest consumer priority, it is vital that flower food is set to be properly dosed. Depending on the flower food dispensing system in your flower shop, here are a few checkpoints to make sure you are good to go.


Delaware Valley Floral Group Acquires Two Branch Locations from Cleveland Plant & Flower Company


Shimi Shibata Remembered

Oshoko Representing the Society of American Florists at Yoshimi Shibata’s Memorial Service Saturday, November 21, 2015


AFE FUND HONORS THE LEGACY OF YOSHIMI AND GRACE SHIBATA


INTRODUCING: DAVIDAUSTINWEDDINGROSES.COM


BOB FRIESE INDUCTED INTO HALL OF FAME


1st PROFLORA AMERICA'S CUP


PACE ACT SIGNED INTO LAW OCTOBER 8, 2015