News from WF&FSA

How to Prepare for Wedding Season

Alvaro Crespo, Lihmil, Inc.

As a wholesale house, wedding season is our “Kentucky Derby.” This is the busiest time of the year (after the two major holidays). Most of us already know this, but here are some friendly reminders to keep in mind over the next couple of weeks.


How to Spread Happiness One Bouquet at a Time

Yvonne Ashton, Mayesh, Marketing Committee Chair


Memorial Day Flowers: Honoring Those Who Have Served Our Country

Patricia A. Lilly, WF&FSA


The Market Potential for Mother's Day

Monica Fernandez, Equiflor Corporation | Rio Roses


Women's Day 2016

Lane DeVries, Sun Valley

Lane DeVries of Sun Valley talks about the upcoming Women's Day holiday and how marketing efforts in past years are paying off today.


VALENTINE’S DAY 2016 – NOT ONE FOR THE RECORD BOOKS

Patricia A. Lilly, WF&FSA

WF&FSA's annual Valentine's Day survey of members produced interesting results.


Technology Trends for 2016

Jacque Sir Louis, Smithers-OASIS

Business is led by the speed of the consumer, so no wonder the rate of change in retail and wholesale business is swift. Innovation, collaboration and managing change are in many article and book titles. This need for speed is to keep pace with the consumer. Jeff Bezos may have summarized best with his three reasons that Amazon is successful – customer first, invent, be patient. That said, here are the five technologies that will further define 2016.


Excitement for Easter!

Kim Kashman, Syndicate Sales

Easter is a holiday full of celebration! It marks the time of year when we begin transitioning from the chilly, snowy, dreary winter months into warming temperatures, budding trees, colorful landscapes and pastel palettes. It is a sort of renewal, if you will. There is renewed excitement for all things fresh, bright, and up lifting—an ideal time for the floral industry!


Helping your Florist Make the Most of Prom Sales

Tom Figueroa, Nordlie, Inc.

One of the most important tasks to help your florist build on Prom Sales is to strategize with them early. Prom season used to be end of May and early June but now prom can take place as early as April in some areas. The problem: it falls right around Mother’s Day - our busiest time of the year. Here are some tips to assist your florist with the bustling Prom season.


IN MEMORIAM: KNUD NIELSEN, JR.


WF&FSA PRESIDENT ROB SHIBATA SPEECH TO MEMBERS AT WF&FSA ANNUAL MEETING


Floral Distribution Conference

Explore what Retailers Want! Buyers Spill the Beans! How to Balance Your Life, Reduce Stress and Increase Productivity Essential Marketing Skills to Help Your Customers Succeed The Stories That Shape Our Industry Design Trends Program featuring Kevin Ylvisaker, AIFD

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