Established in 2005, the ADMEI Awards Program recognizes member excellence in Destination Management Company (DMC) program, component development, and delivery.  Submissions in over 20 award classifications are judged by a team of international industry professionals and the award winners are celebrated annually at the Awards Gala during the ADMEI Annual Conference. 

The ADMEI Awards Program includes three categories:  Excellence, Achievement and Recognition.

The Excellence Awards identify DMCs that excel in a specific component of Destination Management services for a program.  
The Achievement Awards identify DMCs that excel in Destination Management services for a specific program.
The Recognition Awards recognize peers and industry leaders with special acknowledgement for their efforts and leadership.

Submit An Award

To prepare in advance, review the following documents:  2020 Award FAQ Checklist and 2020 Award Guidelines.  They provide information on categories, submission criteria, and required supporting documentation.

Awards Information


1 September 2018 Beginning Date for Eligible Programs
31 August 2019 Cut-off Date for Eligible Programs
5 August 2019

Award Entry Site Open
Submit an Award

31 August 2019 Early Bird Entry Deadline (discounted fee)
  Recognition Award Nominations Due
27 September 2019    Entry Deadline (all categories)
4 October 2019 Late Entry Deadline (late fee applies)
15 November 2019 Finalists Notified
1 February 2020 Awards Gala
Sheraton Puerto Rico Hotel & Casino
San Juan, Puerto Rico



Client Permission Request

Each entry must have the permission of the client to complete the entry process.  A sample letter is included in the 2020 ADMEI Awards FAQ-Checklist.


Each Achievement Award Finalist will be asked to submit an electronic storyboard that highlights their program/event.   These storyboards will be displayed on the ADMEI website and at the Annual Conference on LCD televisions throughout the pre-function space.  Storyboards must be designed and submitted in widescreen ratio (16:9), landscape format (maximum size:  1920px wide), web/screen resolution 72 pixels per inch.   Please remember that larger files will take longer to load on the website; files should be under 5 MB.

Storyboard Specifications

ADMEI Awards Storyboard specs


Please email with your questions with AWARDS in the subject.  We will respond as quickly as possible.

Awards Process

Have you ever wondered how the ADMEI awards process works? Once all of the on-line supporting documents and back up are uploaded and the entry paid for, what happens next?

Here’s a handy guide to exactly what happens after you press “Enter” and hope for the best.

Step One

ADMEI company members are invited to submit their best programs to compete for a coveted ADMEI  Award via the awards website. Each entry must be completed and paid for by the final registration deadline to qualify for judging. ADMEI uses an awards entry platform website that is managed and maintained by a third party. The site is customized by the ADMEI staff for the type of entry – Achievement, Excellence or Recognition.  The individual at the DMC who creates the entry is responsible for ensuring that company names and entry names are correct. 

Step Two

After the final deadline, ADMEI staff does a quick review of all paid entries and disqualifies any for the reasons listed in the awards submission criteria document. This document can be found on the ADMEI website under the ADMEI Awards section.

 Step Three

Judges from around the world and familiar with DMCs (association and corporate planners, hoteliers, venues, photographers, production companies, agencies, etc.) are then divided into teams and assigned a category to judge. Judges are not permitted to judge a category that contains an entry that is within their same city, state in the US, or country outside the US.  Judging is anonymous -- judges do not see any company specific information - only what was submitted via the ADMEI awards website. ADMEI strives to have each entry judged by a minimum of 5 judges.

Judges are instructed to eliminate a company from consideration if they find any indication of the company name in the supporting documents, including photos.  Disqualifications will occur from photos containing staff with company logos on their apparel, name on the SOS, or other items.

Each judge logs on to the awards website, has 2-3 weeks to review the materials presented, and assigns points values for each question. Each question can receive a point rating as low as 1 or as high as 10.

Step Four

The awards website then generates a list of finalists to ADMEI based on the points earned in each category. Based on number of entries received per category and baring any ties, the top 3 in each category is generated automatically by the awards web platform (top 5 for Best Overall Program). The ADMEI office then notifies the finalists for each category.

This third-party awards platform generates all of the documents ADMEI uses during the awards notification process.  ADMEI will review the final list for misspellings and accuracy, checking with the person who completed the entry if there are any questions.

 Step Five

Using the third-party-platform email fuction, all entrants are notified if they are a finalist or not.  Finalists are announced via Quick Notes and the list is posted on the website. Press releases are sent to industry trade publications.  Each finalist company will have a chance to review this list and notify ADMEI of any final adjustments on their name or entry title. ADMEI then orders the awards based on the finalist list, approximately 4 weeks prior to the Awards Gala.

Step Six

The ADMEI Director of Awards and ADMEI Awards Committee review the finalists list. The Awards Committee then begins working on the Awards Gala production schedule, Awards Program document, and secures presenters for each category.

Achievement Award finalists send Storyboards to ADMEI.

Step Seven

The ADMEI Awards Gala night arrives and finalists are celebrated and winners are recognized!



Award Categories


The Achievement Award is for an entire program (teambuilding/event/tour program).


  • Under $50,000
  • $50,001 - $100,000
  • $100,001 - $200,000
  • $200,001 – $500,000
  • $500,001 and up


  • Best Transportation Logistics


  • Best Teambuilding Activity
  • Best Tour Program
  • Best Recreational Activity
  • Best Public Event
  • Best Destination Marketing
  • Best Corporate Social Responsibility Program








The Excellence Award is for specific component of DMC services.
  • Excellence in Risk & Crisis Management
  • Excellence in Technical Production
  • Excellence in Entertainment Production
  • Excellence in Event Décor/Design
  • Excellence in Incentive Travel Programming or Service
  • Excellence in Site Inspection
  • Excellence in Meeting Services
  • Excellence in Technology Integration
  • Excellence in Sustainable Initiatives
  • Excellence in Cultural & Tradition Integration


Recognition Awards honor peers and industry leaders with special acknowledgement for their efforts and leadership.
  • ADMEI Volunteer of the Year
  • Carol Norfleet Destination Management Rising Star
  • Destination Management Professional of the Year
  • Hall of Fame | Lifetime Achievement Award

None at this time.