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10/05/2015

Gail Alofsin

Gail AlofsinGail Lowney Alofsin is a lifelong student and educator.

A professional speaker, university professor, humanitarian and sales and marketing executive, Gail provides audiences with specific and practical tools to achieve leadership, time management, business and communication success.

Gail has served as an adjunct professor at University of Rhode Island since 1999. She has worked in business development, operations, sales and marketing for over 30 years, leading teams of 6 to over 100. She is the author of Your Someday is NOW – What are YOU Waiting For? Her book is focused on work/life integration in addition to building your personal brand through leadership, communication and positivity.

A graduate of Tufts University, Gail serves on the boards of the Martin Luther King Jr. Center and St. Michael’s Country Day School. She has been a volunteer for her family’s foundation, the Haitian Health Foundation, for over three decades. The foundation provides health care to over 200,000 Haitians per year in Jeremie, Haiti.

Gail resides in Newport with her pilot husband, John and son, Samuel, a left-handed pitcher!

 

 

003 The Foundations of Leadership: You’ll Know it When You See it

 

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Creating Competitive Advantage

Jaynie L Smith

Think you know your company’s competitive advantage? Think again.

Why should I do business with you … and not your competitor?

Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot effectively answer this question, you may be missing the opportunity to maximize your potential customer base, client retention and margins.

bookThe five fatal flaws of most companies:
• They don’t have a competitive advantage but think they do.
• They have a competitive advantage but don’t know what it is – so they lower prices instead.
• They know what their competitive advantage is but neglect to consistently and effectively tell clients and prospects.
• 
They mistake “strengths” for competitive advantages.
• 
They don’t concentrate on competitive advantages when making strategic and operational decisions.

Creating Competitive Advantage reveals that identifying and touting competitive advantages – based on your customer’s perspective – is statistically proven to help your company’s marketing and sales teams close more deals, at higher margins, and stay miles ahead of the competition.

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