Overcoming The 7 Deadliest Communication SINs
Communication is the cause of every success, failure and frustration. Don’t you think it’s vital to get it right? Just because we’ve been communicating since we were in our mother’s wombs you think you know how to communicate.
This book will show you where you’re getting it right and where you’re missing the mark. You will learn the seven most common and most damaging communication mistakes that lead to endless workplace drama, toxic work environments, low accountability, poor attitudes and poor performance individually and organizationally. These communication mistakes are at the core of your employee retention issues, if you are struggling with them in this low unemployment economy.
Jaynie L Smith
Research Proves Customers Value More than Just Price
Relevant Selling, the sequel to best-seller, Creating Competitive Advantage, challenges the all-too-familiar price issue. Many companies lament that price pressure has destroyed their margins – but when customers are surveyed in double-blind studies, we learn that more than 90% of the time, price is not the most important buying factor. This book will teach you how to uncover what is relevant to your market and stop caving in on price. Without relevance, successful negotiation is seriously hindered. More than Just Price
Differentiators are not competitive advantages if they are not relevant to the customer.
Companies must not only sell value, they must also sell what is specifically of value to the customer.
The majority of marketing and advertising efforts rely too heavily on creativity instead of relevance.
Relevant Selling shows you the importance of learning what is most relevant to your customers, your prospects and your different target markets, noting they almost always require tailored messaging to be relevant. You will learn how to obtain and use that valuable information.
Each chapter is loaded with actual case studies and research that demonstrates how companies achieve remarkable results when they sell what is relevant. Many companies are leaving profits on the table each day simply because they lack the research described in this book.