Complete Story
01/16/2020
Creating Competitive Advantage
Jaynie L Smith
Think you know your company’s competitive advantage? Think again.
Why should I do business with you … and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot effectively answer this question, you may be missing the opportunity to maximize your potential customer base, client retention and margins.
The five fatal flaws of most companies:
• They don’t have a competitive advantage but think they do.
• They have a competitive advantage but don’t know what it is – so they lower prices instead.
• They know what their competitive advantage is but neglect to consistently and effectively tell clients and prospects.
• They mistake “strengths” for competitive advantages.
• They don’t concentrate on competitive advantages when making strategic and operational decisions.
Creating Competitive Advantage reveals that identifying and touting competitive advantages – based on your customer’s perspective – is statistically proven to help your company’s marketing and sales teams close more deals, at higher margins, and stay miles ahead of the competition.
Bookstore
Your Someday is Now – What are you Waiting For?
Gail Lowney Alofsin, President and Founder, Leadership at ALL Levels
Experience meets the classroom as Gail merges the worlds of work, university, non-profit, personal branding, and work/life integration creating a book that focuses on YOUR best YOU! Jam-packed with practical and inspiring advice from both Gail and over 100 business professionals, she had the privilege of interviewing.
100% of sales are donated. Over $40,000 has been raised for local and international non-profits through sales of the book.