In this workshop Colin will cover the concepts associated with a fresh assessment of current customer pricing setup and management structure including techniques in using relevant data for planning, controlling, and decision-making are taught. Colin will also do a deep dive into understanding customer and product segmentation, how to more effectively assign or allocate pricing and margins, developing strong practices for setting up a price matrix and learning about industry best practices. Excel and Data Analytics will be used throughout the workshop, highlighting the importance of these in practical application.