Complete Story
10/28/2022
030. Market Judo – The Secret to Success in B2B (morning)
Instructor: Steve Deist
Level of Complexity: Intermediate/Advanced
9:00 AM - 12:00 PM
In this workshop participants will learn how to combine these dynamics with their existing understanding of customers to create compelling value propositions. We’ll connect the dots between these value props and sales, marketing, branding, and strategy. Each concept is covered with specific examples of success from the real world. We’ll cover the fundamentals of marketing: segmentation, targeting, and positioning (STP). We’ll show how to apply these concepts in a practical way, that students will be able to use immediately. Although this methodology is not widely known, it has proven to be highly successful in wholesale distribution.
Bookstore
5 Fundamentals for the Wholesale Distribution Branch Manager
Jim Ambrose
This 5 Fundamentals for the Wholesale Distribution Branch Manager, Second Edition is the classic step-by-step guide to helping branch managers improve their business and leadership skills. “If winning means profitable market share and profitable market share growth, then developing the branch manager is essential to a company’s success,” he says.
