Complete Story
11/30/2023
Claudia St. John, Ph.D.
New to UID
Claudia St. John is president of Affinity HR Group. A frequent public speaker who is quoted often
in national and industry press, Claudia is a regular contributor to numerous print and electronic publications on t
he topic ofhuman resources. Her professional passion is in engagement, team development and workplace communication. Claudia is also the author of Transforming Teams – Tips for Improving Collaboration and Building Trust, a “#1 Hot New Release” on Amazon.com. Claudia holds an undergraduate degree in employee benefits and labor relations from The American University and a master’s degree in business and public administration from The George Washington University, and numerous HR and behavorial science certifications.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
