Complete Story
11/30/2023
Steve Yastrow
Steve Yastrow spent the formative years of his career in the hospitality industry, developing and implementing creative marketing ideas that led to outstanding business results. After working his way up to Vice-President of Marketing for Hyatt Hotels and Senior Vice-President of Marketing for Sunterra Resorts, Steve opted to strike out on his own and opened Yastrow & Co. in 1997, enabling him to take his ideas to hundreds of companies in the following years.
Steve earned an MBA at Northwestern University, with majors in economics, finance and marketing, and a B.A. from Indiana University.
Today Yastrow & Co.’s work centers on applying Steve’s breakthrough ideas to the needs of individual businesses.
Bookstore
Emotional Intelligence for Sales Success
Colleen Stanley
In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more.
Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships. From business development to closing the deal, emotional intelligence will drive your performance - and your success.
