Complete Story
12/04/2023
023. Creating Your Unique Value Proposition (morning)
Instructor: Joe Ellers
Level of Complexity: Intermediate/Advanced
9:00 AM - 1200 PM
The current competitive environment is tougher than it ever has been. The internet and constant price competition require that each business be clear on the value it offers to its customers—and prospects. During this workshop, you will have tools to help solve this equation: Real sales opportunity = Product (or service) you are selling + X. To get the right answer, you have to address several other key questions:
- What markets/customers allow us to add value?;
- What specific applications should we target?;
- What job titles should we contact?;
- What differentiates our company?;
- How do we tie the value of the vendors into the equation?;
- What differentiated value can be added by the sales professional?
During this workshop, the participants will be tasked with selecting a product or service and working through the questions so that they have a working model that can be applied throughout the organization.
Bookstore
Who Comes Next? Leadership Succession Planning Made Easy
Mary C. Kelly
Leaders leave. It's inevitable. It might even happen today. Are you prepared? Every organization needs a plan for leadership succession, but few leaders know how to start the process. WHO COMES NEXT? solves that problem and easily guides you through the steps of creating and implementing a viable succession plan.
This essential guidebook simplifies the process and gives you the tools you need to build and activate your leadership succession. You’ll find a comprehensive action plan, a library of all the tools needed to develop and sustain your plan, and a resource guide. You’ll learn how to:
- Communicate with customers about the change
- Identify talent gaps in your succession plan
- Decide which succession planning model to adapt
- Find the next generation of leadership within your organization
- Handle the unique emotional complexities of succession in a family-owned business
Whether you are part of a small, family business, a Fortune 500 company, or a non-profit, you need to start now by answering the question: WHO COMES NEXT?
