Complete Story
12/04/2023
039. Stop Apologizing & Get What You Need, Want & Deserve (afternoon)
Instructor: Todd Cohen, CSP
Level of Complexity: Foundational
1:30 PM - 4:30 PM
We all need to sell to get what we need, want and deserve. Too many things stop us from selling—especially our inner “Sales Apologists” that tell us we should feel bad when we sell! In this workshop, Todd Cohen discusses how to defeat our Sales Apologists and delivers a lively and utterly practical guide that helps everyone sell themselves better.
- The three qualities people need to sell well: passion, integrity and confidence.
- How powerful personal value propositions help us get what we want.
- The selling skills we all have—and don’t realize.
- How to turn a firm “no” into an enthusiastic “yes.”
- The hidden sales opportunities in every conversation.
And much much more!
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
