Complete Story
10/11/2024
003. From Status Quo to Status GROW: Building and Leading a Profitable Culture (morning)
Instructor: Todd Cohen, CSP
Level of Complexity: Foundational/Intermediate
10:30 AM - 12:00 PM
Company culture is pivotal. Without a strong culture, even the most brilliant business strategy will struggle to thrive. It’s insightful to compare companies that merely talk about their culture with those that authentically embody it. Witnessing a company fully embrace its values is truly inspiring—not to mention it’s pretty awesome to see the impact on employees. Based on Todd Cohen's newly published fourth book on sales culture, this high-energy and interactive keynote will ask a question that will set your company apart from the competition: Is your culture profitable? Going beyond number metrics and KPIs, Todd takes the audience on a journey of leading in a culture and how every action influences colleagues, clients, and the business's overall health.
Learning Objectives:
- How culture drives profitability!
- The SEVEN indicators of a profitable culture!
- How to lead in profitable culture!
Bookstore
What's Your Plan? Smart Salesforce Compensation in Wholesale Distribution
Mike Marks and Mike Emerson
According to authors Mike Marks and Mike Emerson in their book, What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution, there is absolutely no relationship between your sales incentive plan and your likely gain or loss in market share.
