Complete Story
09/26/2025
Bob DeStefano
Bob DeStefano is a B2B Marketing Strategist and Fractional CMO who helps distributors and manufacturers transform outdated marketing into a system that drives measurable sales growth. With over 30 years of experience, Bob is the founder of SVM E-Marketing Solutions, a B2B marketing consultancy that serves sales-driven distributors and manufacturers. He has helped companies across the distribution spectrum—from electrical and industrial to foodservice and sanitary processing—build marketing strategies that generate qualified leads and drive the sales process. Bob works with leaders who are frustrated that marketing feels like a black hole—no leads, no ROI, no impact on sales—and who know that what worked just five years ago no longer moves the needle. Today's B2B buyers often complete most of their research before ever talking to sales, making visibility, trust-building, and sales-marketing alignment more critical than ever. Author of Old Dog, New Clicks and a frequent contributor to Modern Distribution Management, Industrial Distribution, Contractor Supply, and MarketingProfs, Bob is a trusted keynote and workshop speaker for trade associations and business conferences. Known for his practical, jargon-free style, he delivers strategies that attendees can act on immediately. His sessions resonate with business owners and executives who want clarity—not confusion—and who are ready to build a marketing system that drives real results in today's AI-driven B2B buying process.
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The Credit Overlord's Guide to Credit & Collections
Thea Dudley
Being responsible for the credit and collections function in the construction industry is never any little kid's dream. But somebody's got to do it.
In The Credit Overlord's Guide to Credit & Collections, Thea Dudley presents an honest, open, and often hilarious account of her journey through opening contractors with credit lines, collecting, or chasing the payments, managing sales reps, teams and bosses.
Dudley shares her insights into succeeding in keeping your business cash flow moving while still salvaging the customer. She offers practical advice for protecting and collecting your money — written in plain, straightforward language that helps connects the dots. This is a must-read guide for anyone in the construction and building material industry.
