Complete Story
09/26/2025
Brian Gardner
New to UID
Brian Gardner is the founder of Sales Process 360 LLC, a CRM coaching and consulting company focused on helping companies implement and achieve adoption with CRM. Brian specializes in the Industrial market with a focus on distributors, reps, and manufacturers. Brian started his sales career for a process control and instrumentation company as an inside sales specialist, working his way into outside sales and then into sales management. His belief that improving processes to promote team selling and better managing the Front-End of the sales cycle is key for growth. With the belief and passion for sales process improvements, he leveraged CRM within the company and in 6 years there was 3x growth. He left the industrial sales company and started a CRM company which was sold, and he is now focused on helping companies achieve ROI form CRM as a consultant and coach. He is also a frequent guest speaker on CRM at Texas A&M University and the LSU Professional Sales Institute. He is the author of 2 books “ROI from CRM, it’s about sales process not, not just technology” and his latest “CEO for CRM, your roadmap for CRM success”. Brian earned his BS in Industrial Technology from Louisiana State University as well as working in Switzerland during college in manufacturing and marketing for a pressure and temperature technology company. Brian resides in New Orleans but spends his free time at his camp on the water in Mississippi.
Bookstore
The Credit Overlord's Guide to Credit & Collections
Thea Dudley
Being responsible for the credit and collections function in the construction industry is never any little kid's dream. But somebody's got to do it.
In The Credit Overlord's Guide to Credit & Collections, Thea Dudley presents an honest, open, and often hilarious account of her journey through opening contractors with credit lines, collecting, or chasing the payments, managing sales reps, teams and bosses.
Dudley shares her insights into succeeding in keeping your business cash flow moving while still salvaging the customer. She offers practical advice for protecting and collecting your money — written in plain, straightforward language that helps connects the dots. This is a must-read guide for anyone in the construction and building material industry.
