Complete Story
09/26/2025
Paul C. DuBois
New to UID
Paul DuBois is the Founder & President of DuBois Consulting, LLC. Through his consulting partnerships, Paul supports organizations by enhancing learning & development strategies, leadership program development, company culture programming, and Human Resources executive leadership. With a focus on assisting people reach their fullest potential, Paul is dedicated to deploying learning interventions that have the highest impact to learners and the organization. Paul has held multiple Human Resource executive roles throughout his 20+ year career, most recently serving as Vice President of Organizational Development at Aspirion Health Resources, and previously as Learning & Development Specialist at Van Meter Inc. Paul was a keynote speaker at the 2023 L&D Leaders USA conference, and he and his Learning & Development team were recipients of the 2022 Corridor Business Journal Workplace Innovation award. Paul is a founding member and incorporating officer of the Heartland Heroes of Iowa, a non-profit organization dedicated to raising funds for the University of Iowa Stead Family children’s hospital through the support of the video gaming community. Paul also has a passion for preserving our natural resources and volunteers through partnerships with Trout Unlimited and the Iowa DNR. He resides with his wife and two children in Cedar Rapids, Iowa.
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
