Complete Story
09/26/2025
005. Is Your Culture Profitable?
Instructor: Todd Cohen, CSP
Level of Complexity: Intermediate
10:15 AM - 12:15 PM
How to Transform Workplace Culture Into Your Greatest Competitive Advantage Based on Todd's newly published fourth book on sales culture, this high-energy, thought-provoking keynote asks the question that will set your organization apart from the competition: Is your culture profitable? Without a strong culture, even the most brilliant business strategy will struggle to thrive. In distribution and supply chain, where collaboration across departments, vendor relationships, and customer partnerships are critical, culture isn't just a "nice-to-have"—it's your competitive edge. Todd takes the audience beyond number metrics and KPIs on a journey of leading in culture, showing how every action influences colleagues, clients, and the business's overall health.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
