Complete Story
 

08/23/2014

024. Stop Marketing Like It's 1999!

Instructor: Bob DeStefano

Read more about Bob DeStefano 

Tuesday, March 7, 2017
1:00 pm – 4:30 pm
                   

(this is an afternoon course, you will need to select a morning course as well)

Full Course Description:

For generations, distributors and manufacturers relied heavily on face-to-face selling as the primary driver for new business growth. While the role of the salesperson is still critical, your old tactics are no longer enough to compete in this rapidly evolving marketplace.  The changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, have rendered your old tactics inadequate. If you’re still relying on marketing strategies from past decades, your company’s success may be in question for the next decade.  It’s time to step up and take action. But what should you do? This course will provide you with a roadmap to prepare your marketing and sales teams for success in the connected world. 

Who Should Attend:

This course is appropriate for all levels of marketing, sales/sales management, executive management and operations/administration.

Takeaways: 

1. Why NOW is the time to transform your marketing

2. How to increase sales by marketing your knowledge

3. How to REALLY do business online

4. How to succeed online without alienating your Boomer customers

5. How to transform your marketing into a measurable investment


Overall Rating: 4.7/5

Comments:

"Wow! Worth the entire trip of our entire team." - Sales/Marketing

"This course presented by Bob gave great insight into e-marketing. Whether e-marketing is something new to you or you are a seasoned expert, you will be engaged and take away values of great info and  ideas to implement in your organization." - Sales/Operations

"Wow! Absolutely packed with relevant information that needs to be implemented if we expect to succeed." - Branch Manager

"This class made UID worth attending for me" - Anonymous

"Well organized, presented in a manner to easily applied to job and  real world situations. Enlightened me on ideas and techniques we were not utilizing before. Look forward to applying the techniques/services I learned. Job well done." - Inside Sales Manager


At the end of each session we asked the attendees to review and rate each course. These reviews are anonymous so we can only provide their job titles. Ratings are based upon the benefit of the course, quality of the course, instructor expertise, ability to communicate and quality of visual aids and are rated on a scale of 1-5.

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