Complete Story
09/26/2012
Jon Schreibfeder
Jon is president of Effective Inventory Management, Inc., a firm dedicated to helping manufacturers, distributors, and large retailers throughout the world get the most out of their investment in-stock inventory. For over 20 years, Jon has helped over three thousand firms improve their productivity and profitability through better inventory management.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
