03/10/2020

Member News

Larky Joins Visa’s Fintech Fast Track Program

Larky is working with Visa to deliver the next innovation in payments

– FOR IMMEDIATE RELEASE FINANCIAL/BUSINESS MEDIA –

Media Contact: James Burdine, Chief Marketing Officer • 415-952-7598 • james@larky.com

Ann Arbor, March 3, 2020 – Larky today announced that it has joined Visa’s Fintech Fast Track program, speeding up the process of integrating Larky’s nudge® engagement platform with the VisaNet global payment network. Through Fast Track, Larky is now able to drive card use through their geo-targeted engagement platform in mobile banking apps.

The Larky nudge^® engagement platform enables financial institutions to connect with their audience at the right place and time. Larky’s geo-location functionality bundles with mobile banking apps to provide location-driven communications and deliver unique, actionable analytics.

By joining Visa’s Fintech Fast Track Program, Larky now has the ability to access Visa’s growing partner network, and experts who can provide guidance in helping participants (or partners) get up and running in the most efficient way possible. Learn more about Visa’s Fintech Fast Track program at http://Partner.Visa.com.

Gregg Hammerman, CEO of Larky, comments “We are thrilled to join the Visa Fast Track Program to expand the services we provide to financial institutions. Coupling the Larky platform and our ability to deliver consent driven geo-targeted communications with the Visa network and ecosystem presents card holders with proactive, tailored, contextually relevant communications in their mobile banking app. This increases cross-selling opportunities for financial institutions, encourages local purchasing at the most convenient time for the consumer, and increases card usage.”

About Larky
Larky, an Ann Arbor, MI based company, builds engagement and loyalty programs that help financial institutions, health insurers, universities, and media companies connect with their audience at the right time and place. Larky’s nudge® code library and private label mobile engagement platform power relevant right place, right time communications.

Learn more about Visa’s Fintech Fast Track program at http://Partner.Visa.com.