09/16/2014

Reaching Customer 3.0

Jim Marous, Publisher, Retail Banking Stratigies

The traditional sales funnel in banking is dead. Today’s customer
is digitally engaged, socially active, always connected, and starts
their financial institution shopping process online … sometimes
completing the purchase process without ever walking into a
branch. The importance of contextual engagement has never been
more important and the standard of excellence is often set by nonfinancial
industries. This session will provide a profile of today’s
consumer, what they expect, how they transact and what needs to
be done to acquire them and build loyalty.