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Companies and Regulators Scramble to Counter the Threat of AI Deception


How do we decide whether a human, artificial intelligence (AI) or a combination of the two created a piece of text? Some studies find that more than half of individuals cannot accurately identify content made by AI chatbots such as ChatGPT.

The implication for regulators, businesses and the public at large is that many are susceptible to AI manipulation without realizing it. This can have troubling and profound consequences for society, as AI content can potentially influence large swaths of the population based on false premises.

The “Generative AI Tracker®” examines the challenge of detecting AI-generated content and distinguishing it from human-created material. This edition explores new AI tools and strategies organizations are developing and deploying to counter the threat of AI-generated fraud and the measures government regulators are proposing to safeguard the public.


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