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Generation Z Will Help Shape Payments Innovations for Years to Come


Jacqueline White, president at i2c, told PYMNTS in a recent interview that “what’s next” in payments may be determined by demographics.

Among the overarching trends dominating the last year of payments innovations — and the innovations that will be hallmarks of 2024 — are generational ones, White said.

“The new generations are up and coming,” she said, “and there are older individuals and households looking at retirement.” In the middle of it all are individuals in midlife grappling with the demands of everyday spending. 

“Technology is going to have to be able to sustain all of that — and be the facilitator of making it all happen,” she said, in remarks captured during a recent conversation tied to the continuing “What’s Next in Payments Innovation” series.


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