11/05/2025

Facial Recognition Technology Use in Stadiums: Key Takeaways

Orrick

The use of facial recognition technology in stadiums is becoming increasingly popular and has the potential to improve the visitor experience. Venues can use the technology to shorten queues at entrances and concession stands, facilitate the pick-up of mobile orders, and tighten security. Large-scale entertainment has faced increased security concerns over the past few years, with the Manchester Arena bombing in 2017, and the cancellation of three Taylor Swift concerts in Vienna in 2024 due to a terror plot. Facial recognition technology can help stadiums tighten their safety and security practices by enabling the rapid identification and tracking of individuals suspected of committing offenses.

The use of facial recognition technology also triggers privacy and cybersecurity concerns. Threat actors are more likely to target companies they believe to have large data sets of sensitive personal information, such as biometrics. Unauthorized access to this data puts consumers at risk of identity theft. In addition, use of the technology has previously resulted in individuals being subjected to unlawful discrimination and harassment, and there are growing concerns about companies conducting undisclosed surveillance and using the technology unfairly.