Details
05/09/2018
CORPORATE MANAGER OF DIGITAL MARKETING
Ohio Living Corporate Office
CORPORATE MANAGER OF DIGITAL MARKETING
The Corporate Manager of Digital Marketing develops strategies and designs, implements, and manages marketing campaigns including web, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), email, social media, and display advertising that promote our brand, products, services, and the Foundation driving innovation and efficiency into all aspects of digital marketing communications through the customer journey. The Corporate Manager of Digital Marketing partners with stakeholders and plays a leading role in enhancing brand awareness within the digital space as well as driving website traffic and converting leads to customers using web analytics tools to analyze online statistics and marketing campaigns while identifying the best practice to optimize online marketing performance, leads and conversions.
This role is not a telecommuting position. Presence in the corporate office is required.
Qualifications
Education
- Bachelor's degree in marketing, communications, or journalism required.
Experience
- Three years experience in digital marketing and communications required.
- Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Experience in creatively identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Experience with social media (e.g. Facebook, Twitter, LinkedIn, blogs, etc.) and social media best practices.
- Knowledge of and proficiency using website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends).
- Proficiency with ad serving tools (e.g. DART, Atlas).
- Proficiency setting up and optimizing Google Adwords campaigns.
- Proficiency with HTML, CSS, and JavaScript development and constraints.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Proficiency with Windows, Microsoft Office (Word, Excel, PowerPoint), and the internet required.
To learn more about this exciting opportunity and to apply, go to www.ohioliving.org/careers.
Ohio Living is among the country's leading faith-based, comprehensive resources on aging well. Since 1922, Ohio Living has defined the highest standards of quality of life for adults. Recognized for quality, innovation, and a positive work environment, we are proud of our reputation for consistently exceeding the needs and expectations of those we serve. At Ohio Living, our mission is the heart of our organization.
Our intention is to have employees who are passionate about making their personal mission statement come to life each day at work! Be it through providing healing, eradicating loneliness in older adults, contributing to efficiencies, streamlining processes, being dependable, sparking creativity or something else, the demonstration of HOW you do your job is just as important as WHAT you do in your job.
Alongside our valued employees, we are making a difference throughout the state of Ohio in the lives of those that need healthcare or those embracing the next chapter of their lives. Sustained members of our team demonstrate accountable behavior and share our values of customer service, innovation, integrity, financial stewardship, leadership and care.
Ten Ohio Living locations received Employer of Choice awards from LeadingAge Ohio for 2017-2018. The award recognizes providers of aging services who demonstrate leadership in employee development and engagement and meet stringent workforce development criteria. Ohio Living Dorothy Love received the gold designation, while five Ohio Living life plan communities and four Ohio Living Home Health & Hospice locations received the bronze award.
In addition, for the first time, Ohio Living Home Health & Hospice Greater Youngstown is proud to be recognized by ERC as one of Northeast Ohio’s 99 best places to work. This award is a representation of how well Ohio Living Home Health & Hospice Greater Youngstown compares to other organizations in Northeast Ohio for treating their employees across a number of areas including challenging and meaningful work, compensation and benefits, work/life balance, and more.
Headquartered in Columbus, Ohio Living is one of the nation's largest not-for-profit, multi-site senior living organizations. Each year, Ohio Living serves more than 73,000 people through one of our 12 life plan communities and Ohio Living Home Health & Hospice. Our Ohio-based services range from a variety of housing options in one of our communities through the full continuum of care to post-acute home health and hospice support for adults, wherever they live.
Our mission is to provide adults with caring and quality services toward the enhancement of physical, mental and spiritual well-being consistent with the Christian Gospel.