- Provide marketing support through public relations, printed materials, branding and technology in order to increase sales and ensure product awareness to a wide variety of customer base. Assess and monitor the strength and viability of the company’s competitive position and marketing mix through an ongoing appraisal process.
- Work with manufacturers/vendors to increase awareness and sales through join promotions.
- Develop and maintain corporate image via print and web-based materials.
- Develop and maintain web-based customer newsletter, social media presence.
- Develop marketing budget.
- Work on finding new markets and expanding existing markets.
- Miscellaneous duties as assigned.