WCNC-TV, the NBC affiliate in Charlotte, NC is seeking a top-notch Research Analyst to understand, interpret and maintain both qualitative and quantitative data provided by Nielsen, Scarborough, TNS, comScore, and other research vendors. The Research Analyst will work with Sales Management and Account Executives to effectively position WCNC-TV and WCNC.com to advertisers through the use of qualitative and quantitative data in order to generate new business or increase share of existing accounts.
Will also work with station management, including news and promotion, to develop station strategy through the analysis of existing data and custom research reports.
College education or equivalent, preferably with 1+ years of experience in media research required as well as thorough knowledge of media research software. Excellent verbal & written communications skills required for interaction with clients and writing presentations. Should be experienced with Excel, PowerPoint and Word software.
Send resume to: (NO PHONE CALLS, PLEASE)
WCNC
Human Resources Department
Re: 10-03
1001 Wood Ridge Center Drive
Charlotte, NC 28217
EOE / M / F / V / H